Pro Art Collector
The Art of Organization
In Pro Art Collector, artists, collectors and institutions find a web-based, contemporary and intuitive tool for organizing art.
For the launch of the software-as-a-service platform, Lighthouse developed a convincing brand identity - aimed at users and investors alike. In joint workshops, supported by neuroscientific methods, a clear brand strategy and a viable communication concept were developed.
Building on this, a concise image was developed that clearly positions Pro Art Collector in the art market and creates trust in a sensitive, strongly relationship-driven industry.
Services
- Markenstrategie
- Markenpositionierung
- Corporate Design
- Logoentwicklung
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