Group dynamics made visible

The Demmel Group unites companies with different areas of expertise around the world. A strong umbrella brand creates the necessary structure for clarity in communication and for further growth. The new, uniform image strengthens the identity both internally and externally. The basis for this was strategic brand work using neuroscientific methods: making common values visible, translating them into a brand architecture and developing a design that represents mechanics and electronics in equal measure - while leaving room for further development.

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