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Orenda Hero Pattern
ORENDA by PLANA

Anatomy of a luxury brand

Brand extension enables a targeted response to changes in the market without affecting the existing, established name of the umbrella brand. The aim is to increase reach and address new decision-making parameters of the customer base. We have pursued this strategy in the creation of ORENDA by PLANA and created an experience beyond the usual kitchen markets. Join the Tribe.

Services
  • Markenstrategie
  • Markenpositionierung
  • Corporate Design
  • Naming & Wording
Logo German Brand Award Winner 24
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